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Tampax faces boycott calls for 'sexualizing women' in controversial tweet
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Tampax has been accused of "sexualizing women" after posting a controversial tweet that went viral and led to calls for a boycott of the company.
"You are in their DMs. We are in them. We are not the same," the popular sanitary hygiene brand posted in a Tweet on Monday.
The tweet was a parodied take on an internet meme referencing a person "sliding into their DMs," or asking a person out online compared to someone inserting a tampon during their period.
Tampax asserted that, since its product was inside the person, they were superior.
Tampax – which says it is "committed to making period conversation as normal as periods, so we all can feel educated, empowered and limitless every day of the month" – followed it with another post, re-sharing the initial tweet and explaining how they "refused to let Twitter shut down before we shared this tweet."
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While many were baffled by the tweets, finding it 'creepy' and 'gross', others felt it 'sexualized periods.’
Following the Tweet, many outraged customers began tweeting under #BoycottTampax.
"Real weird for a company that sells products made for woman’s natural bodily functions to make a tweet sexualizing woman for using their products," one disgruntled customer wrote.