{"id":43238,"date":"2023-09-06T11:39:08","date_gmt":"2023-09-06T11:39:08","guid":{"rendered":"https:\/\/lethal-industry.com\/?p=43238"},"modified":"2023-09-06T11:39:08","modified_gmt":"2023-09-06T11:39:08","slug":"digital-disruptor-brands-likely-to-reach-10-billion-by-fy28","status":"publish","type":"post","link":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/","title":{"rendered":"Digital disruptor brands likely to reach $10 billion by FY28"},"content":{"rendered":"<p>Digital disruptor brands are projected to outpace the growth of the online fashion market.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/im.rediff.com\/getahead\/2016\/mar\/30lfw-elektro-couture1.jpg?w=670&#038;h=900\"><\/p>\n<p>With a 35 per cent compound annual growth rate, the market for these brands is expected to reach &#36;10 billion by 2027-28 (FY28), up from &#36;2.4 billion now.<\/p>\n<p>Consumer preference for experimenting with new brands and the innovation from digital-first brands are driving this trend, according to a report by Bain &amp; Company and TMRW House of Brands, an Aditya Birla Group venture.<\/p>\n<p>The report, titled <em>Digital Fashion Disruptors: Navigating the Future of Fashion<\/em>, also said the overall online fashion market is anticipated to grow approximately &#36;35 billion by FY28, with digital disruptors capturing about 29 per cent of the market share.<\/p>\n<p>Digital disruptor brands are those that begin by selling online.<\/p>\n<p>Digital disruptor brands are creating a new fashion playbook.<\/p>\n<p>They have achieved a 33 per cent growth rate in the last four years and are expected to increase their share of the overall fashion market,&nbsp; as Radhika Sridharan, a partner at Bain &amp; Company, was quoted as saying in the report.<\/p>\n<p>Generation Z (GenZ), exhibit a greater propensity to purchase these brands.<\/p>\n<p>Certain historically fragmented sub-categories, such as ethnic wear and kids wear, are undergoing transformation with the growth and scaling of new digitally-led brands.<\/p>\n<p>They are expected to see outsized growth in the next five years,&nbsp; she added.<\/p>\n<p>Source: <a href=\"https:\/\/www.rediff.com\/money\/report\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/20230906.htm\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital disruptor brands are projected to outpace the growth of the online fashion market. With a 35 per cent compound annual growth rate, the market for these brands is expected to reach &#36;10 billion by 2027-28 (FY28), up from &#36;2.4 billion now. Consumer preference for experimenting with new brands and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry\" \/>\n<meta property=\"og:description\" content=\"Digital disruptor brands are projected to outpace the growth of the online fashion market. With a 35 per cent compound annual growth rate, the market for these brands is expected to reach &#036;10 billion by 2027-28 (FY28), up from &#036;2.4 billion now. Consumer preference for experimenting with new brands and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/\" \/>\n<meta property=\"og:site_name\" content=\"lethal-industry\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-06T11:39:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/im.rediff.com\/getahead\/2016\/mar\/30lfw-elektro-couture1.jpg?w=670&h=900\" \/>\n<meta name=\"author\" content=\"mediabest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediabest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/\",\"url\":\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/\",\"name\":\"Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry\",\"isPartOf\":{\"@id\":\"https:\/\/lethal-industry.com\/#website\"},\"datePublished\":\"2023-09-06T11:39:08+00:00\",\"dateModified\":\"2023-09-06T11:39:08+00:00\",\"author\":{\"@id\":\"https:\/\/lethal-industry.com\/#\/schema\/person\/bd83d16d88852f915ed79f4ac43b288e\"},\"breadcrumb\":{\"@id\":\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lethal-industry.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/lethal-industry.com\/category\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital disruptor brands likely to reach $10 billion by FY28\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lethal-industry.com\/#website\",\"url\":\"https:\/\/lethal-industry.com\/\",\"name\":\"lethal-industry\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lethal-industry.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lethal-industry.com\/#\/schema\/person\/bd83d16d88852f915ed79f4ac43b288e\",\"name\":\"mediabest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lethal-industry.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/41b05721f7d80e1e707b70447e9375b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/41b05721f7d80e1e707b70447e9375b5?s=96&d=mm&r=g\",\"caption\":\"mediabest\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/","og_locale":"en_US","og_type":"article","og_title":"Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry","og_description":"Digital disruptor brands are projected to outpace the growth of the online fashion market. With a 35 per cent compound annual growth rate, the market for these brands is expected to reach &#36;10 billion by 2027-28 (FY28), up from &#36;2.4 billion now. Consumer preference for experimenting with new brands and [&hellip;]","og_url":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/","og_site_name":"lethal-industry","article_published_time":"2023-09-06T11:39:08+00:00","og_image":[{"url":"https:\/\/im.rediff.com\/getahead\/2016\/mar\/30lfw-elektro-couture1.jpg?w=670&h=900"}],"author":"mediabest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mediabest","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/","url":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/","name":"Digital disruptor brands likely to reach $10 billion by FY28 - lethal-industry","isPartOf":{"@id":"https:\/\/lethal-industry.com\/#website"},"datePublished":"2023-09-06T11:39:08+00:00","dateModified":"2023-09-06T11:39:08+00:00","author":{"@id":"https:\/\/lethal-industry.com\/#\/schema\/person\/bd83d16d88852f915ed79f4ac43b288e"},"breadcrumb":{"@id":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lethal-industry.com\/business\/digital-disruptor-brands-likely-to-reach-10-billion-by-fy28\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lethal-industry.com\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/lethal-industry.com\/category\/business\/"},{"@type":"ListItem","position":3,"name":"Digital disruptor brands likely to reach $10 billion by FY28"}]},{"@type":"WebSite","@id":"https:\/\/lethal-industry.com\/#website","url":"https:\/\/lethal-industry.com\/","name":"lethal-industry","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lethal-industry.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lethal-industry.com\/#\/schema\/person\/bd83d16d88852f915ed79f4ac43b288e","name":"mediabest","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lethal-industry.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/41b05721f7d80e1e707b70447e9375b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41b05721f7d80e1e707b70447e9375b5?s=96&d=mm&r=g","caption":"mediabest"}}]}},"_links":{"self":[{"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/posts\/43238"}],"collection":[{"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/comments?post=43238"}],"version-history":[{"count":1,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/posts\/43238\/revisions"}],"predecessor-version":[{"id":43239,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/posts\/43238\/revisions\/43239"}],"wp:attachment":[{"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/media?parent=43238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/categories?post=43238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lethal-industry.com\/wp-json\/wp\/v2\/tags?post=43238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}