In the old days, Apple Inc. (NASDAQ: AAPL) would say how many iPhones it sold in the days after the launch of a new generation. The announcements went on for days and sometimes weeks. They became the primary driver of the stock price during those periods. (These are the biggest product flops of the past decade.)<\/p>\n
Alas, those days are gone. How many iPhones Apple sells is a state secret. Unit sales were once part of Apple’s quarterly earnings report. The only figure given now is iPhone revenue, along with figures on Watch, Mac and Services revenue.<\/p>\n
Investors are left with a difficult problem. How do they handicap iPhone 15 sales? Based on Apple\u2019s history, orders should be about 20 million by now. Apple\u2019s stock is almost overpriced if the number is much below that. If sales are unusually brisk, the share price should be higher. Revenue may be a reasonable proxy, but earnings will not be announced for two months.<\/p>\n \t\t\t\t