{"id":43748,"date":"2023-10-18T18:19:04","date_gmt":"2023-10-18T18:19:04","guid":{"rendered":"https:\/\/lethal-industry.com\/?p=43748"},"modified":"2023-10-18T18:19:04","modified_gmt":"2023-10-18T18:19:04","slug":"car-giant-has-misleading-e-power-adverts-banned-for-suggesting-vehicle-is-completely-petrol-free-the-sun","status":"publish","type":"post","link":"https:\/\/lethal-industry.com\/world-news\/car-giant-has-misleading-e-power-adverts-banned-for-suggesting-vehicle-is-completely-petrol-free-the-sun\/","title":{"rendered":"Car giant has \u2018misleading\u2019 e-Power adverts BANNED for suggesting vehicle is completely petrol free | The Sun"},"content":{"rendered":"<p>A MAJOR car brand has their &quot;misleading&quot; e-Power adverts BANNED for suggesting the motor is completely petrol free. <\/p>\n<p>Japanese manufacturer, Nissan, faced backlash after they implied the latest Qashqai model is more of an EV than a hybrid. <\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/nissan-qashqai-displayed-second-press-834524895.jpg\"><\/p>\n<p>The industry giant saw two ads pulled by the Advertising Standards Authority (ASA) after viewers complained it wasn&#x27;t made clear that petrol was still needed to power the electric motor.<\/p>\n<p>This meant potential buyers could also be more likely to believe the Qashqai was more environmentally friendly, according to the ASA.<\/p>\n<p>In the first advert, Nissan stated the model&#x27;s e-Power &quot;comprises a 100 per cent electric motor-driven system, powered by a lithium ion battery and a petrol engine&quot;.<\/p>\n<p>The slogan read: &quot;Who said electrification can&#x27;t spark excitement when unplugged?&quot;<\/p>\n<h2>Read More<\/h2>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24446121-1697642912462.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24446121-1697642912462.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24446121-1697642912462.jpg\"><\/picture><span>UNPLUGGED <\/span><\/p>\n<h3>Hundreds of jobs at risk as EV maker files for bankruptcy \u2013 here&#x27;s what it means<\/h3>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24363023-1697021689248.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24363023-1697021689248.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24363023-1697021689248.jpg\"><\/picture><span>HIT THE BRAKES <\/span><\/p>\n<h3>Major car firm unveils LAST ever petrol sports motor &amp; will only produce EVs<\/h3>\n<p>Meanwhile, the second controversial ad featured two Nissan models, the Nissan Qashqai and X-Trail, racing with DC character The Flash. <\/p>\n<p>A voice-over said: &quot;Nissan Qashqai and X-Trail with e-Power. Get your own electrical superpower like The Flash.&quot;<\/p>\n<p>The watchdog concluded these adverts would convince viewers that the cars ran on &quot;e-Power&quot;, electric technology rather than petrol.<\/p>\n<p>ASA officials added: &quot;However, because the ads did not make sufficiently clear the nature of the vehicle&#x27;s power source and because it required petrol to power the electric motor, which would produce tailpipe emissions, we considered that the ads were also misleading in this regard.<\/p>\n<h2>Most read in Motors<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24439731-1697637265704.jpg\"><\/picture><span>PRICE OF PARKING <\/span><\/p>\n<h3>UK&#8217;s most expensive parking spots revealed &#8211; raking in \u00a31BILLION a year<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24437167-1697579674162.jpg\"><\/picture><span>END OF AN ERA <\/span><\/p>\n<h3>Popular car brand discontinues top-selling EV<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24435672-1697569125222.jpg\"><\/picture><span>BIG BLUNDER <\/span><\/p>\n<h3>Major car brand launches flash new EV &#8211; but major flaw could leave you stranded<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24434553-1697563320161.jpg\"><\/picture><span>ROAD TO NOWHERE <\/span><\/p>\n<h3>UK\u2019s \u2018ghost junction\u2019 that cost \u00a350M but was NEVER used could finally open<\/h3>\n<p><\/span><\/p>\n<p>&quot;We concluded that the ads did not make sufficiently clear the extent to which the car required petrol and were therefore misleading.&quot;<\/p>\n<p>Nissan was ordered to alter the advertisements to make sure they &quot;made sufficiently clear the nature of a vehicle&#x27;s power source&quot;.<\/p>\n<p>A Nissan spokesman said the firm were &quot;disappointed&quot; in the ruling, but will &quot;respect&quot; it.<\/p>\n<p>&quot;We remain fully committed to helping our customers understand the different technologies available to them, including hybrid, e-Power and full electric,&quot; added the spokesperson.<\/p>\n<p>They explained e-Power runs on a petrol engine and a lithium-ion battery which powers an electric motor.<\/p>\n<p>&quot;The electric motor alone drives the wheels, providing a uniquely exciting technology that brings customers who are not quite ready for a fully electric vehicle as close to the excitement of EV driving as possible,&quot; the company added.<\/p>\n<p>The Japanese manufacturer confirmed the adverts were no longer on the TV and future ads would make the technology clearer.<\/p>\n<p>It comes after the Qashqai was deemed the most popular new car in the UK last year and has long been regarded as an SUV favourite. <\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/2007-silver-driving-diagonal-front-838367936.jpg\"><br \/>\nSource: <a href=\"https:\/\/www.thesun.co.uk\/motors\/24447510\/nissan-adverts-banned-suggesting-completely-petrol-free\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MAJOR car brand has their &quot;misleading&quot; e-Power adverts BANNED for suggesting the motor is completely petrol free. Japanese manufacturer, Nissan, faced backlash after they implied the latest Qashqai model is more of an EV than a hybrid. The industry giant saw two ads pulled by the Advertising Standards Authority [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Car giant has \u2018misleading\u2019 e-Power adverts BANNED for suggesting vehicle is completely petrol free | The Sun - lethal-industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lethal-industry.com\/world-news\/car-giant-has-misleading-e-power-adverts-banned-for-suggesting-vehicle-is-completely-petrol-free-the-sun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car giant has \u2018misleading\u2019 e-Power adverts BANNED for suggesting vehicle is completely petrol free | The Sun - lethal-industry\" \/>\n<meta property=\"og:description\" content=\"A MAJOR car brand has their &quot;misleading&quot; e-Power adverts BANNED for suggesting the motor is completely petrol free. Japanese manufacturer, Nissan, faced backlash after they implied the latest Qashqai model is more of an EV than a hybrid. 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