Dragons’ Den: Peter offers four Dragon deal to business owners
Peter Jones reduced the Dragons’ Den cast to tears following a pitch for £30,000.
Alex and Jenny McFadden entered the Den in 2022 seeking an investment of £30,000 for a 20 percent return on their business Pretty Mama.
Pretty Mama is a collection of maternity clothes, especially for breastfeeding mothers.
After hearing about their journey with the business Peter offered the pair investment to help them build the business along with three other Dragons’.
Sara said: “Peter, you made the baby cry, you made the entrepreneur cry, you made us cry down here, what’s going on?!”.
They estimated that their expected turnover after one year if they received investment, would be £81,000 with a net profit of £41,000.
In the second year they are looking at £189,000 turnover with £95,000 net profit, and in three years they hope for £400,000 turnover with a net profit of £210,000.
As four dragons agreed to invest, the entrepreneurs were filled with joy.
“Yes, yes yes, thank you so much,” Alex added.
There were major concerns for Touker Suleyman, Sara Davies and Peter Jones due to Pretty Mama not being fully formed yet.
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As the pair both have full-time jobs, Deborah Meaden told them they were “underestimating” the demand for the job.
Touker said: “This is not investable but I’m willing to share with all five Dragons’ to give you girls that chance for a third of the business.”
Steven Bartlett came on board, telling the sisters the business needed a lot of work but adding “people sometimes need a little bit of support in life”. Sara said the same.
Deborah told them she would not be investing, saying: “I don’t think in this scenario that is going to work, I’m not going to be part of a five dragon deal.”
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Peter agreed with Deborah explaining that working with five Dragons is challenging enough, especially since they don’t really have a business at the moment.
However, they were able to offer an alternative. He said: “I agree, mobilising five dragons and working together is hard enough. You don’t need five, but I think you need four and I’m definitely willing to join the journey.
“I think you have absolutely knocked it out of the park and you deserve the opportunity to make something great. And I believe with four Dragons with the skills those individual Dragons’ have, I think you’ve got the Avengers.
“So you’ll have four Dragons’, all of the money that you wanted – £30,000 – for a third of the business.”
The pair happily agreed to these terms.
Sara responded: “Peter, you made the baby cry, you made the entrepreneur cry, you made us cry down here, what’s going on?!”
Dragons’ Den is available to watch on BBC iPlayer
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